Copywriters and pro-athletes are using performance enhancers - could it be true?
What are copywriters using?
Well…
For a long time now, it has been widely known that a vast number of top athletes have been using performance enhancers to:
· Get stronger
· Lift heavier
· Cycle/run/swim faster
· Hit harder
For the most part, though, it remains illegal for them to do so.
These substances include:
· Anabolic steroids
· Human Growth Hormone
· Erythropoietin (EPO)
Any athletes caught using these by the regulatory and testing boards could face a lifetime suspension from the sport. That’s not why you’re reading this post though.
You’re saying: “But what about the copywriters?”
How the hell could they benefit from performance enhancers? The truth is, in much the same way as pro-athletes do.
They help them to:
· Increase efficiency and speed
· Improved accuracy and consistency
· Access advanced analytics
· Reduce stress and improve work-life balance.
The craziest part is that it is not only legal but encouraged for them to do so.
These performance enhancers include (but are not limited to):
· Anything with a “.ai” or “GPT” suffix
· Unbounce
· Notion
· Softr
…the list is endless.
That’s right, folks.
AI has become the outrageous advantage that copywriters are utilizing to create content faster, manage more projects at once, reduce costs/time, and achieve greater reach than ever before.
The loudest fearful outcry of being replaced comes from writers who don’t use AI to their advantage.
Here are 5 interesting copywriter-relevant statistics:
1. The term “copywriting” hit an all-time global high in January 2023 according to Google Trends data.
2. Almost 74% of website users pay specific attention to grammar and spelling on business websites (think Grammarly). Source: Realbusiness
3. Over 40% of copywriters' main goal is to improve their copywriting skills. Source: Lucianoviterale
4. 88% of users agree they are more likely to respond to an email favourably if it looks like it’s been specifically created for them. Source: Dynamic Yield
5. The term “AI” is currently at the highest point ever in history, according to Google Trends data
Copywriting isn’t becoming obsolete. It’s just becoming more competitive.
Remember: Any performance enhancers – whether AI or anabolic – should be used responsibly.
Do you feel like you’re cheating by using AI in your copy production?
Or are you a purist?